What can be achieved with MA can be broadly classified into the following five categories. 1. Efficient actions to increase prospective customers (leads) → Efficient creation of SEO-friendly content and landing pages for advertisements, etc. 2. Efficiency of actions to foster purchase motivation of prospective customers (leads) Scenarios are set according to the attributes of prospective customers,…
AI is a hot technology that continues to grow rapidly. RPA is one way to utilize this technology in business. RPA is a system that many companies have adopted for business automation for some time, but when combined with AI, even more advanced automation and efficiency becomes possible. This time, we will explain the characteristics of RPA and…
Utilizing data can be said to be the lifeline for business management, and data analysis can be expected to improve operational efficiency and increase customer satisfaction. Data management is a necessary strategy for data utilization, and data can be used for any business purpose. In this article, we will explain data management in detail and explain key…
Introduction “Slow test questions” that go around forever in test automation. There is no one-size-fits-all solution, but you have to devise a little bit to reduce the execution time of automated tests. Using a GUI-less browser will help reduce slow test problems. In the first half, we will explain slow test problems and GUI-less browsers,…
In this article, we will introduce marketing automation tools, commonly known as MA. Marketing automation tools are the best tools for those who want to automate their marketing-related operations and who want to strengthen marketing measures and improve sales. We will introduce the functions and actual tools for those who want to know about marketing automation…
Due to the influence of the new coronavirus (COVID-19), the number of online conferences has increased rapidly in recent years, and various online conference tools have been developed. Among them, the field of “transcription” has become a particularly fierce battlefield. Using speech recognition technology, the contents of meetings can be converted to text without human intervention,…
There may be people who want to strengthen their marketing measures for BtoC, or who want to increase profits by introducing marketing automation tools as part of their BtoC marketing strategy. If you use marketing automation tools for BtoC, you can expect profit expansion in BtoC business. In this article, we will introduce the characteristics of…
With the increase in telework and online meetings due to the effects of the new coronavirus, the demand for “AI automatic meeting minutes creation service” that allows easy creation and sharing of meeting minutes online is increasing. If you introduce AI meeting minutes, you can get more benefits than people creating minutes by handwriting or…