What is Call Tracking?

If you are in an industry where inquiries and orders are often received by phone, have you ever wanted to measure phone calls in the same way as web advertising?

By using the call tracking (telephone effect measurement) service, you can measure the numbers from incoming calls to orders in the same way as web advertising.

In this article, even beginners can easily understand from basic knowledge such as the benefits of introducing call tracking to carefully selected call tracking services

What is call tracking?

Call tracking (telephone effect measurement) is an access analysis that can analyze even user behavior that occurs outside the Internet through telephone calls .

By using the call tracking service, it is possible to understand the number of conversions due to incoming calls (this is the final result on the website, and in the case of e-commerce sites, product purchases are conversions) and the content of inquiries, and the cost of each advertisement. The effect is “visualized” .

Advantages of introducing call tracking

You can get the real voice of the user

Looking at the numbers on the management screen, such as what the user is looking for, what appeal in the ad text showed interest, and what part of the LP (landing page) they looked at and called. You can hear the real voice of the user that you can’t get just by yourself.

In other words, by obtaining primary information such as the user’s voice rather than just the numbers on the screen, the advertiser will be able to formulate deeper hypotheses .

In addition, we consider new appeals based on user feedback and brush up to ensure that there is no discrepancy between what we are appealing and what users are looking for, to achieve even higher quality operations. can be connected.

4 selection points for call tracking services

① Fee

In addition to the monthly usage fee, the call tracking service incurs additional phone numbers, transfer call charges, recording charges, etc.

Also, some companies require an initial introduction fee, while others can be started with 0 yen.

Prices vary from company to company, so be sure to research in advance. It is also important to simulate the price according to the budget.

(2) Can you acquire telephone CV keywords?

If you choose a call tracking service that can acquire the CV (conversion) keyword that led to the incoming call, you can use it to optimize your advertising operations . let ‘s

(3) Is it possible to link with various tools?

By choosing a call tracking service that can be linked with web systems such as Google Analytics, you can not only expand the “width” of data analysis, but also reduce the “man-hours” required for analysis.

For example, there are call tracking services that can work with various systems such as CRM, advertising systems, and web analysis tools.

④ Support system

There are many call tracking service providers not only in Japan but also overseas.

If you choose an overseas company, it is possible that inquiries will be handled in English when there are unclear points in the settings, or the inquiry time will be different from the daytime in Japan time.

Therefore, the support system is 24 hours a day, 365 days a year, and companies with a lot of operation results are safe .

[Carefully Selected] 3 Call Tracking Services

[Free to start] Call Data Bank

“Call Data Bank” is a call tracking service that not only visualizes inquiries from telephones, but also considers attracting customers.
It has a wealth of phone functions such as visualization of search keywords that lead to incoming calls, utilization of existing phone numbers, number display and call recording. In addition, the industry’s lowest price and abundant collaboration tools are also attractive.

Call Note®

“Call Note®” is a call tracking service that uses advanced infrastructure technology capable of handling 10 million calls per month, and is used by major companies and major media outlets.
In addition to basic functions such as transfer function and voice guidance function, it has a report function that allows you to check the incoming call history as a report.

call intelligence

“Call Intelligence” is the number one call tracking service in the industry for the number of phone numbers issued for effect measurement. The monthly fee is relatively cheap, and API linkage is also possible.

summary

In this article, we have explained everything from basic knowledge such as the merits of introducing call tracking to carefully selected call tracking services.

Use our call tracking service to improve your advertising cost effectiveness.