In this article, we will introduce the types and costs of qualifications that can be obtained with Google Ads certification, the benefits of obtaining qualifications, how to take the exam, and learning points .
If you are a business owner who wants to use Google’s official certification to improve the level of your company’s advertising operations, or if you are a marketer who wants to understand your own knowledge level, please refer to it.
Table of contents
- What is Google Ads certification?
- Overview and cost of 6 types of qualifications that can be acquired with Google Ads
- Two Benefits of Getting Google Ads Certified
- How to take the Google Ads certification exam
- Tips for studying for a Google Ads certification
- Google Ads certification rules and considerations
- Get certified in Google Ads and improve your skills
What is Google Ads certification?
A Google Ads certification is a certification that guarantees a certain level of knowledge and understanding of Google Ads . A Google official award is given to an individual who has taken and passed a prescribed qualification test (examination).
The test site and test date are not set, and it is characterized by being able to take the test online 24 hours a day .
As of July 2022, it supports 22 languages and is recognized as a global evaluation standard for knowledge and skills related to web advertising.
Overview and cost of 6 types of qualifications that can be acquired with Google Ads
There are six types of certifications that you can acquire in Google Ads:
- Search Ads Certification
- Display Advertising Certification
- Video Advertising Certification
- Shopping Ads Certification
- App Advertising Certification
- Measurement certification
First, let’s check the outline, cost, number of questions, passing line, and time limit for each qualification.
1. Search Ads Certification
The Google Ads Search Ads Certification is a qualification that certifies knowledge and understanding of search advertising.
Search advertisements are advertisements that display advertisements related to the user’s search keywords on the search results screen.
The search advertising certification requires knowledge of a series of campaign operations, from basic knowledge of search advertising to advertising methods and optimization to improve performance .
- free of charge
- 50 questions
- Passed with a passing
score of 80% or more (40 questions or more) - 75 minute time limit
- beginner level
2. Display Advertising Certification
The Google Ads Display Advertising Certification recognizes the level of expertise required to run display advertising.
Display ads are ads that are displayed in the form of banners such as text, images, and videos on websites and apps.
In order to pass the exam, in addition to basic display advertising operation skills, knowledge of the latest advertising operation tool “Performance Planner” provided by Google Ads is required.
- free of charge
- 49 questions
- Passed with a passing
score of 80% or more (40 questions or more) - 75 minute time limit
- beginner level
3. Video Advertising Certification
Google Ads video advertising certification is a qualification that certifies the ability to achieve results in advertising operations for YouTube and Google Video.
Passing the Video Advertising Certification requires a knowledge of video advertising formats and an understanding of the importance of creative on YouTube .
- free of charge
- 50 questions
- Passed with a passing
score of 80% or more (40 questions or more) - 75 minute time limit
- beginner level
4. Shopping Ads Certification
The Google Ads Shopping Ads Certification validates your understanding of the mechanics and requirements of Shopping ads and your ability to develop strategies for retailers.
Shopping ads are ads that can be displayed so that the product image, product name, and price can be understood at a glance.
The Shopping Ads certification requires expertise in creating and optimizing Shopping ads , as well as a new AI-powered machine learning feature called Google Smart Shopping Campaigns .
- free of charge
- 46 questions
- Passed with a passing
score of 80% or more (37 questions or more) - 75 minute time limit
- beginner level
5. App Advertising Certification
The Google Ads App Advertising Certification validates foundational campaign creation skills and an understanding of advanced optimization strategies.
From basic skills such as goal definition and setting for app advertising , to pursuit of excellence in creative and measurement, and understanding of specialized areas such as the app ecosystem.
- free of charge
- 49 questions
- Passed with a passing
score of 70% or more (35 questions or more) - 75 minute time limit
- beginner level
6. Measurement Certification
The Google Ads Measurement Certification validates your skills in measuring and optimizing advertising performance. Awarded to those who understand conversion tracking and can set up and analyze it appropriately.
To pass the measurement certification, it is important to have the skills to use measurement tools and implement concrete solutions based on metrics .
- free of charge
- 50 questions
- Passed with a passing
score of 80% or more (40 questions or more) - 75 minute time limit
- beginner level
Two Benefits of Getting Google Ads Certified
Getting certified in Google Ads not only helps you understand your level of knowledge, but it also gives you a lot of benefits. Here are two benefits that you can use in your business.
Show your status as a Google Ads Certified Specialist
According to data compiled by Statcounter, a web traffic analysis company , Google is the world’s most used search engine, with a market share of over 91%.
In order to achieve results in web marketing, it is important to deeply understand the mechanism of Google advertising, which accounts for the majority of the market share, and how to utilize it.
Becoming a Google Ads-recognised credential provides relative proof of your level of advertising knowledge . It will be easier for you to show your expertise and credibility as a Google Ads Certified Specialist not only to your internal reputation, but also to your sales partners and clients .
Also, if you are a student or a person who wants to change jobs, you can use it as an appealing point by writing it in the qualification column of your resume when changing jobs or finding a job.
Opening the way to Google Partners
Google Ads has a system of Google Partners (authorized agencies). The requirements for becoming a Google Partner are as follows:
- Performance of Google Ads operations: Achieving an optimization score of 70% or higher
- Spending: $10,000 or more spent on advertising in the last 90 days
- Qualified person: At least one person who is certified for the advertisement used, and at least half of the account managers in the company are certified.
- Ranking: Must be ranked in the top 3% of domestic participating agencies
Required conditions such as achievements, costs, and certifications are stipulated, and acquisition of certifications is the first step to aim for Google Partners.
Because the requirements for acquisition are strict and the degree of difficulty is high, being certified as a Google Partner has the advantage of increasing authority as an authorized agency .
How to take the Google Ads certification exam
Google Ads certification exams are available online through Skillshop. This chapter explains how to use the skill shop and how to take the exam.
Learn more about Skillshop where you can take certification exams
Skillshop is Google’s official training platform. We have prepared content that allows you to learn how to use Google’s online advertising tools and operational skills in a short time and efficiently .
From the skill shop, you can access the dedicated page for each qualification, and you can take and attend “Comprehension Check”, “Comprehension Test”, and “Study Program” for free.
Certification is awarded upon successful completion of the comprehension test.
Exam procedure 5 steps
For those who take the Google Ads certification for the first time, we will explain the exam procedure in an easy-to-understand manner with captures.
The exam procedure consists of the following five steps.
- Click Google Ads Certification on the Skillshop page.
- Select the advertisement you want to take/take. Let’s take the Display Advertising certification as an example.
- Click “Start” and you will be asked to sign in on the next page. Sign in with your Google account.
- On the Create Profile page, select your country (entering a company is optional). Scroll down and click Next.
- Click “Comprehension test” at the bottom of the page → Read the disclaimer and click “Confirm” → “Start” to start the test.
Tips for studying for a Google Ads certification
To ensure that you pass the certification exam that requires your expertise in Google Ads, here are two things to keep in mind:
Learn while actually operating
Although the learning program and comprehension check are available free of charge, it may be difficult for those taking the course or taking the exam for the first time, or those who have no experience operating web advertisements, to understand the content due to the many technical terms and unfamiliar phrases. .
Rather than just reading the text of the learning program, learning while actually operating advertisements will make it easier to imagine the functions and effects, and deepen your understanding .
take the exam repeatedly
If you take the Google Ads certification exam and do not pass it, you can retake it after 24 hours.
By taking the exam repeatedly, you can grasp the tendency of the problem , so it is a good idea to actively try it at the stage where you have acquired the minimum knowledge.
Google Ads certification rules and considerations
You can easily take the Google Ads certification exam as many times as you like, but when taking the exam, be sure to understand the following three rules and points to note.
- exam cannot be paused
- Elapsed time is not displayed during the test
- Qualification is valid for 1 year
The comprehension test cannot be paused in the middle. Please note that if you interrupt the exam, it will be the end of the exam, not a pause .
Also, during the exam, the elapsed time is not displayed, only the remaining time is displayed . If you want to keep track of the elapsed time, we recommend that you keep a clock in an easy-to-see position.
Passing certifications for Google Ads certifications are valid for one year. To remain certified, you must take and pass the exam each year .
Google Ads often adds new advertising tools and programs, so keep checking back for updates.
Get certified in Google Ads and improve your skills
The Google Ads Certification is an exam that validates professional-level knowledge and understanding of advertising operations.
By acquiring this certification, you can prove your advertising management skills, making it easier to demonstrate your business expertise and credibility. There are also many benefits such as opening the way to Google Partners.
It is a certification exam that can be taken as many times as you want for free, but it is important to understand the flow, rules, and points of the exam in order to acquire the qualification.
