What is “VR” used in the real estate industry? Introduction from case studies to tools!

Such VR is used not only in the entertainment industry but also in the real estate industry.

What is VR

VR is an abbreviation for “Virtual Reality” and is translated as virtual reality or artificial reality.

With this system, you can feel as if there is an image around you. By wearing an HMD (head-mounted display) or goggle-type VR goggles on your face, you can see the image in your entire field of view and experience a realistic world.

VR in the real estate industry

In the real estate industry, VR is used during property tours.

Customers can view properties in 360 degrees without actually visiting the property.

Here, the customer looks at the interior, decides and selects the candidate for the property. With VR, a variety of people, regardless of age or gender, can see the property.

Advantages of introducing VR in the real estate industry

Business efficiency

By using VR, you can make your work more efficient.
You don’t need to entertain yourself at the property viewing party, and you don’t have time to prepare the property.

In this way, you can save time related to viewing properties and streamline your work.

Infectious disease control

Since there is no need to actually visit the property, it will be a countermeasure against infectious diseases. Each person can wear the opportunity and view it, so you can view it without crowding.

It takes time and effort to actually browse properties while taking measures against infectious diseases, but if you use VR, you can provide browsing while taking measures against infectious diseases without any hassle.

manpower, cost reduction

Since the number of personnel required for viewing can be reduced, labor costs can be reduced.
It costs money to introduce VR tools, but considering the cost of the actual viewing party, it can be said that the cost can be reduced in the long run.

Case Study

①Smart360 Mitsubishi Jisho Residence Co., Ltd.

Mitsubishi Jisho Residence Co., Ltd. introduced Smart360 based on the challenge of “wanting to increase the number of visitors to the condominium gallery, and wanting to convey the commitment to the property to those who are not visiting.”

As a result, by publishing a 360-degree panorama VR of the property on the website, we were able to convey detailed information in advance to prospective buyers of the condominium, arousing the interest of customers and promoting visits to the condominium gallery.

Furthermore, by reducing mismatches with properties, the efficiency of customer service has been improved.

② VR preview With Home Co., Ltd.

With Home Co., Ltd. has introduced a VR preview to reproduce the room layout and the size of the space that cannot be seen on the floor plan.

As a result of the introduction, we were able to connect with customers from different demographics, including relatively young customers.

In addition, the representative director said, “Since the VR housing exhibition hall is used by many potential customers, we can attract customers who do not match the colors of our competitors. As a means of acquiring sales leads only for our company, It’s a great system,” he said.

③Spacely Misawa Home Real Estate

Misawa Homes Real Estate Co., Ltd. introduced Spacely and was able to reduce the number of previews by drawing with QR codes.

Using Spacely, the content created is converted into a QR code and printed on original drawings for distribution, and is also posted on Real Estate Japan, a real estate portal site for foreigners.

Introducing VR tools for the real estate industry

ZENKEI

feature

Using AI to grasp the state of customers through VR, and using AI to clarify businesses that are more likely to close contracts and those that are not, based on the data and sales results.

function

• Automatic classification of room types
• Identify and classify housing equipment
• Focus on housing equipment
• Automatically create VR
• Close probability real-time prediction
• 24-hour computer service
• measure the room
• room staging
• summary digest
• Display all information in VR Integrated street view
• Place vertical text, videos, etc.
• Linked “inquiries”
• “Favorites” feature
• Search Gadget “Map List”
• Share VR and operate contactless

price

not clear

VR preview

feature

Nerve’s unique function that allows staff to view and operate the video that the customer is watching at the same time
enables effective customer service, which can be expected to shorten business hours and increase the closing rate.

function

• shooting app
• Panorama posted on HP

price

inquiry

spacey

feature

Automatically create high-quality VR content by simply taking panoramic photos and uploading them to the cloud

function

• preview function
• Training function

price

• Personal A plan for small-scale users
  with minimal VR usage ¥4,980 (excluding tax) monthly fee per account
• Business
  Covers basic VR utilization functions
  ¥24,000 (excluding tax)
• Premium
  Operational efficiency with advanced management functions and AI
  ¥42,000 (excluding tax)

7 days free trial available

terior

feature

One-stop support for attracting real estate customers online, from planning proposals to content production, analysis of measure results, and next action proposals

function

• CG image processing / production
• VR property production
• photography agency
• Original VR
• application development
• Online VR preview
• Website production
• CG furniture production

price

inquiry

THETA360.biz

feature

360-degree images shot with the app can be developed as they are, or they can be edited in a richer way on a PC.

function

• AI function
• content creation
• Browsing content
• Player display settings
• Authoring settings
• access analysis
• User management
• Content Management
• smartphone app
• System linkage
• Inquiry correspondence
• Education/Training
• Optional service
• Service operation/maintenance
• method of payment

price

• Free plan (30 days)
  0 yen/month
• Personal
  ¥5,000/month
• Start
  10,000 yen/month
• Business
  ¥30,000/month
• Enterprise
  ¥50,000/month

Free trial available

Smart360

feature

Information such as text, photos, audio, and video can be embedded in the 360-degree panoramic space.

function

• Create & update
• Analyze user behavior
• Use of homepage
• Embed content within videos

price

• Light package
  fee 450,000 yen
• Advanced package
  650,000 yen

summary

This time, we introduced VR used in the real estate industry.
Check the selection points and introduce VR to reduce the cost and time required for property viewing.