[Complete version] What is Web service? Introducing web service tools that even beginners can understand

“Web customer service tools” are tools that grasp customer data and provide personalized hospitality and customer service on the website in the same way as in physical stores.

In this article, we will introduce the advantages of online customer service that lead to an increase in the purchase rate and the efficiency of customer support operations, as well as points to consider when making a choice.

What is a web service tool?

A web customer service tool (online customer service) is a tool that provides hospitality and customer service to each customer in the same way as a physical store on a website or application accessed from the web, such as an official website or EC site.

This will prevent visitors from leaving the site, improve the purchase rate, and improve the efficiency of customer support operations.

Types and uses of web service

popup type

This type can display information suitable for each customer online based on customer information such as browsing history and attributes.

Main Benefits and Applications

It is suitable for approaches that do not require communication with customers, such as introducing recommended products, coupons, deals, and moving to the inquiry page.
It displays the right information at the right time and prompts the user to take action.
Mainly used for sales and marketing.

chat type

A type that allows visitors to communicate in real time and receive automatic responses by setting up a small online chat area on a website or app.

Main Benefits and Applications

It eliminates the need to go through forms for inquiries and document requests, and can automatically respond to frequently asked questions, eliminating the hassle of customer inquiries and reducing the workload of support staff.

Mainly used for customer support.

“Hybrid type” with both

There are pop-up types, chat types, and types with both functions.
It has a lot of features and can be used for sales and marketing as well as customer support, but it also comes at a higher cost.

Case study

Up to 166% conversion rate!

According to the web customer service tool “Sprocket”, the purchase completion rate improved by 125.0% by implementing a scenario that guides people looking for products at a web store that always handles more than 5,000 products and leads them to the products they want. It seems that it was seen.

In addition, after implementing a guide navigation that displays advantageous information to first-time visitors, the purchase completion rate increased by 166%.

In this case, it was important to convey the information that the customer wanted to know.
Sprocket reference

Three points of web service tools

Is it compatible with your operating system?

Even if you introduce a web service tool, it is necessary to check whether a system is in place to operate the tool.

It is important that the tool is easy for anyone to use and can be operated without specialized knowledge.

No matter how advanced the functionality is, if it takes time to master how to use it, it will take a long time to get results.

It would be nice if you could build a dedicated team, but if you’re working with a limited number of people, see if you can use an easy and intuitive tool.

price and features

There are various price forms for web service tools.
Most cloud services cost around 5,000 to 50,000 yen per month, but some chatbots with AI functions cost more than 100,000 yen per month.

If you compare various web services, you will notice the ones with abundant functions. However, even if you add functions that do not lead to solving your company’s problems, it may become a waste of treasure. It can also be a waste of money.

Don’t lose sight of the original purpose and introduce the appropriate functions at the appropriate price without waste.

Do you have a support system in place?

Trouble is inevitable when using unfamiliar tools.

With a support system that takes time to respond when a problem occurs, anxiety remains during operation.
Make sure to check in advance whether they will provide immediate support in an emergency and whether additional charges will be incurred.

Web service for recommended sales and marketing

CODE Marketing Cloud

Promoting user behavior by sending different messages according to member registration, shopping status, and web browsing content.
Based on various behavioral data such as the number of visits and stay time, it is possible to optimize customer service for each customer on the website.

price

inquiry

sinclo

Realize appropriate customer service for site visitors, who are potential customers, and contribute to the improvement of sales and customer satisfaction. Compatible with all devices such as PCs, tablets and smartphones.
It can be installed with peace of mind even on sites that are frequently accessed from mobile devices.

price

￥9,440～ / month

Sprocket

Utilizing behavioral data such as page browsing, scrolling, and clicking, customer service pop-ups are displayed on the website at the optimum timing to achieve the ideal customer experience.
We provide a complete support system for planning, execution, and improvement.

price

inquiry

Flipdesk

We also offer a full range of operational support, thanks to our advanced know-how and extensive track record. Correctly convey the appeal of products and sites, prevent visitors from leaving, and improve site results.

price

Initial cost ¥150,000 / Monthly ¥5,000 per 100,000 PV

b→dash

Based on the demographic data and behavior information of customers who visit the site, it is a web service tool that can display banners at appropriate times, distribute coupons, make announcements, and remind customers to abandon their carts.
With intuitive and easy settings, you can achieve a detailed approach to site visitors and a customer experience.

price

inquiry

Web service for recommended customer support

Chat Plus

It is a chat support tool and AI chatbot tool that can be used from 1,500 yen per month.
70% of inquiries are handled by unattended chatbots, significantly reducing support costs.
Anyone can easily create a chatbot without programming knowledge.

price

￥1,500～ / month

AI Messenger

A service that uses AI chatbots and manned chats to reduce the burden of inquiries on customer support departments, improve operational efficiency, and improve customer satisfaction.
Chatbots and manned chats can be used not only on web pages but also on multiple channels such as LINE official accounts.

price

inquiry

Chamo

It is the No. 1 domestic chat tool with over 4,500 introductions. Maximize customer acquisition and customer satisfaction at the same time.
Outstandingly effective for online medical treatment, web service, and support for home work. A 15-day free trial is now available.

price

￥6,500～ / month

LINC Biz bot

Easy to operate as well as to install. Not only initial settings, but also improvement/updating of FAQ does not require specialized knowledge. It is an Excel-based chatbot that even beginners can easily handle.
A chatbot solves the shortage of staff for telephone calls, and bots support office work that has become scarce due to telework.

price

Initial cost 50,000 yen ~ / Monthly cost 50,000 yen ~

KARAKURI chatbot

The industry’s first AI chatbot tool that guarantees a correct answer rate of 95%.
It is possible to ensure the progress of necessary responses for each phase and to continue operation with thorough support from pre-installation to post-implementation.

price

inquiry

last

This time, I introduced the web service tool.
Web service tools can lead to improved customer satisfaction.