Vine is a service operated by Twitter that allows you to distribute videos of up to 6 seconds.
It has gained popularity all over the world, especially among young people, and even in Japan, high school girls have been attracting attention by distributing videos on Vine.
Vine is used not only by individual users but also for corporate promotions, as it allows users to convey their appeal in a short amount of time.
This time, we will introduce 5 examples of domestic company promotion using Vine.
We recommend that not only those who are thinking about promoting on Vine, but also those who are promoting on video distribution services other than Vine, use this as a reference when creating videos.
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What is Vine?
Vine is a video sharing app that allows you to shoot and distribute 6-second videos . It is an official
Twitter service, and when you post it on SNS etc., it will be played on an endless loop.
Vine allows users to easily take and post videos, and it is said that the number of monthly active users worldwide now reaches 100 million.
It’s very easy to use, just download the free app and register with your Twitter account or email address.
5 examples of corporate promotion using Vine
1. Morinaga & Co.
This is an example of Morinaga & Co., a confectionery manufacturer.
Videos with various themes have been created using the company’s sweets to fully express their appeal.
You can view various videos on the special page called “Funny 6 Second Videos” , so be sure to check it out.
2. Sanrio Puroland
This is an example of Sanrio Puroland, which is operated by Sanrio, which has many popular characters including Hello Kitty.
The “rumors” surrounding the characters and Sanrio Puroland are introduced one by one in the video.
In the video, you can see the location in Puroland where you can experience the rumor, and it is designed to encourage users who view the video to take action.
3. Enoshima Aquarium
This is a promotional example of the Enoshima Aquarium in Enoshima.
A video introducing the 9th of every month, “Enosui Jellyfish Day,” is posted showing the beautiful jellyfish on display at Aquarium Ai.
In this way, the appeal is increased by introducing sea creatures that are rarely seen.
4.UNIQLO
This is an example of clothing manufacturer UNIQLO.
The video that introduces how to use the popular app “UTme!” further conveys how easy it is by showing how you can create a shirt with an original design in just 6 seconds by drawing on a smartphone and shaking it. It’s finished as a video.
5. Yamazaki Nabisco
This is an example of Yamazaki Nabisco, a confectionery manufacturer.
“Oreo” is one of the standard products, and it has become popular not only to eat it as is, but also to eat it after soaking it in milk.
This video introduces how to eat it in such cases.
In addition, magic videos and funny videos are distributed, and they are all videos that you will want to share .
