If your company uses Twitter , it is essential to set up Twitter cards to improve the visibility of your posts.
This time, we will explain the Twitter card analysis function implemented within Twitter Analytics.
What is a Twitter card?
A Twitter card is a system that automatically reads a thumbnail image, title , and description when a tweet containing the URL of your company’s homepage is posted and reflects them in the post. A summary of the article is automatically provided, which attracts users’ interest and helps improve click-through rates.
If you haven’t set it up yet, we recommend setting it up as soon as possible.
There are several display formats, so choose the one that suits your company.
Once you have set up a Twitter card, you need to measure its effectiveness. Optimize your Twitter
operations by measuring how many clicks you get at what times and which display formats are most effective .
About Twitter card analysis function
The analysis function for Twitter cards is located within Twitter ‘s analysis tool ” Twitter Analytics”. Open Twitter
on your computer , click the icon in the top right corner, and select Analytics.
Select Twitter Cards from the menu at the top of the Analytics screen .
In this item, you can check the following six types of values.
1. Snapshot
The total number of posts with Twitter cards, the number of impressions, and the number of clicks are shown in a diagram similar to an infographic, allowing you to understand the effectiveness of Twitter cards at a glance.
2. Time series changes
You can check the number of clicks and impressions of Twitter cards by day.
When you hover your cursor anywhere on the graph, the number of tweets, impressions, and clicks for that day will be displayed.
3.Card type
You can check the URL click rate for each type of Twitter card.
You can easily switch out Twitter cards, so try switching out cards regularly to test the effectiveness.
4. Link
You can check the number of impressions and clicks for each link displayed on Twitter cards.
The number of impressions and clicks for each link is displayed, and those with the highest total number are displayed at the top.
5.Top account
You can see the ranking of posts with links to your company’s homepage .
You can check which accounts frequently tweet the URL of your company’s homepage . Let’s check what kind of attributes heavy users who tweet frequently have.
6.Tweet
You can check the popularity ranking of tweets that have been given Twitter cards. Currently, we do not know how the ranking is done as the criteria for ranking is not
specified, but since influential accounts tend to be ranked high, it is important to know how much influence they are reaching . Let’s analyze what kind of content they are interested in.
7. Sauce
You can check the number of impressions and clicks for each Twitter client.
summary
Just by setting up Twitter cards, you can expect higher effects than regular posts, but in order to increase the effectiveness and operate efficiently, it is essential to verify the effectiveness.
Twitter Analytics allows you to understand what kind of accounts are interested in your company’s website , so you can follow those accounts and analyze their attributes based on their tweet content, as well as reply and like . Let’s interact through , retweets, etc.
