Over the past year, Twitter has been equipped with new features one after another, making it even easier for businesses to use it. With some corporate accounts gaining popularity from Twitter , it has become essential for businesses to operate Twitter . However, it is quite difficult to check Twitter during breaks from work, and unlike individuals, you have to consider various risks when trying to interact with fans, so you need to be careful .
This time, we will introduce new features that will help you manage Twitter corporate accounts . Please check if you are in charge of SNS operations.
1. Convenient for corporate account management! How to share your Twitter account without giving out your password
There are probably many people who operate their Twitter accounts by themselves. Twitter should be actively used to
communicate directly with users . At the same time, it would be ideal to have a system in place where multiple people can constantly check the situation to avoid the risk of a fire. If a complaint comes in on Twitter and the main person in charge is not able to respond immediately, other members can cover it.
A feature was recently released that makes management easier for multiple people. TweetDeck, a Twitter client provided by Twitter , now allows you to share your Twitter account without giving out your password. This feature makes it easier to manage Twitter accounts for multiple people . This article explains how to set it up. If you are worried about Twitter operation, consider setting up a multiple-person management system to hedge risks.
2. How to use Twitter’s new feature “Group Direct Message”
In January 2015, Twitter implemented a group direct message feature.
With the addition of this feature, it is now possible to chat with multiple people on Twitter , just like on LINE and Facebook Messenger.
Previously, if you wanted to have a conversation with multiple people, you could only do so on a public timeline that anyone could view, but from now on, if you want to have a closed conversation, you can easily create a group chat. can.
For example, if you want to interact with fans on Twitter and hear more details about a product, you can easily create a group chat on Twitter and set up a place like an online roundtable discussion. Masu. Since it is a closed space, it will be easier for users to express their opinions more openly and freely.
3. How to increase access using Twitter analytics + 3 useful tools
From August 2014, Twitter has added an analytics feature that allows access analysis.
You can now easily check the number of impressions (number of times a tweet was displayed) and number of clicks for each tweet, which was previously difficult to analyze.
With analytics, you can see at a glance which tweets are popular and which are less interesting.
Measure the effectiveness of your tweets regularly and improve the accuracy of your tweets.
summary
Twitter is very useful as a place to promote your services, but before that it is primarily a place to interact with fans.
This is also the easiest place to find users who are expressing their opinions about the service, so we regularly conduct ego searches (search for names related to your company (company name, service name, etc.) on the Internet, and find out what their opinions are . ) and listen to the frank opinions of users.
