[2023 Edition] 9 recommended paid tools that lead to successful SEO measures

I think that there are many people who believe that SEO measures are essential for site operation and are putting effort into content production.

But is your site producing satisfactory results? If the search engine does not evaluate it correctly, it will not be found by users and the website will not be able to operate effectively.

Start by checking your SEO status.

Using an SEO tool will save you time and effort.

Here, we introduce 10 paid tools that are indispensable for SEO measures, such as Google Search Console and Google Analytics that can be used to analyze your website, GRC that allows you to know the search ranking for each keyword, and Ahrefs, a backlink check tool. increase.

You can understand the SEO status of your site by measuring the following four points.

• In-house site analysis
• Search ranking
• Keyword selection
• Backlink

The first step is to analyze your site. This will clarify the problem of the website.

Next, by checking the fluctuations in the search ranking of your site, you can check whether your site meets the search intent of prospective customers who visit your site. On top of that, search for keywords that have not yet been picked up from keywords that match the search intent of prospective customers.

Let’s look at each item in a little more detail.

In-house site analysis

Here are 6 things to check when analyzing your website.

•  Number of visitors (total number of people who accessed the site during the set period)
•  Unique users (visitors excluding duplicates)
•  Pageviews (the number of times a particular page was viewed)
•  Average time spent on site
•  Time zone with high user access
•  Conversion rate (percentage of goal-achieving users to total visitors)

Before starting the analysis, clarify the purpose of your site and set numerical targets.

The purpose of your website should be directly related to your business goals.
For example, let’s say your business goal is to receive an order. In that case, you can set the purpose and numerical target of your company site as follows.

• Purpose: Receive inquiries
• Numerical target: Receive 30 inquiries per month from the on-site form

Hypothesize possible actions the user might take to guide the user toward the goal.

For example, from “natural search” to “reach the landing page” or “reach the document download page”, set small goals in the middle for conversion.

In addition, even for this small goal, you can set goals such as “In order to receive 30 inquiries per month, the number of page views of the inquiry page should be 3,000 per month”, and “The number of accesses to the landing page should be 10,000 per month”. set the value.

In this way, by setting numerical targets for the entire website and target values ​​for each conversion, it is possible to determine whether the number of landing page accesses is low because the keywords and search queries do not match, The reason why there are so many PVs but few downloads is probably because there is a problem with the form.” You can clarify the problem.

Search ranking

Search ranking is one of the most important things to research. Search rankings fluctuate on a daily basis, so don’t worry just because your site appears at the top of the search results.

Search rankings fluctuate when search engine algorithms are updated or other companies’ content ranks higher. In particular, updates to the core algorithms, which occur several times a year, have a big impact.

In recent updates, search rankings tend to fluctuate greatly for YMYL (Your Money or Your Life) keywords.

YMYL is explained in detail in the following article, so if you are interested, please take a look.

If your website ranks poorly, you need to take immediate action. First, let’s check the following three points.

• Whether the information that the user wants to know is provided appropriately (does the keyword match the contents of the content?)
• Are you ready for mobile?
• Are pages taking a long time to load?

Regularly check the ranking of your site using tools. Specific tools are introduced later in the article.

Keyword selection

When creating a website, it is important to be aware of what keywords your prospective customers are searching for.

Do you know what keywords your users are searching for? Also, does your site provide solutions to the problems that users want to solve?

For example, a user looking for a quick CRM tool might search for “CRM Free”.

In that case, if you clearly indicate the extent to which your tool can be used for free, you can satisfy the user’s search intent.

Backlink

Backlinks are proof that the page is helpful for many people, and it is said that domain power increases when your site is linked from another site.

Google uses EAT as the standard by which it evaluates sites .

E is for Expertise . Sites created by professionals are not the only good content.

If even ordinary people have knowledge and evidence and can explain in an easy-to-understand manner, it will be recognized as excellent content.

A stands for Authoritativeness . It means that your site is recognized by many people.

T stands for Trustworthiness . Whether the site is trustworthy or not.

Pages linked to by many sites are proof that they meet EAT.

Google has announced that there is no direct relationship between EAT and display ranking, but it is a standard for Google to judge pages linked from many websites as high-quality content. No doubt.

You can also check if your site is linked from other websites by using a check tool.

There are free tools and paid tools in SEO tools.

In the case of free tools, the following conditions are often attached (of course, it varies depending on the tool).

• Limited number of checks
• The amount of data that can be acquired is small
• Ads appear

Paid tools often have these conditions relaxed or allow you to dig deeper into the data.

Please choose according to your purpose.

Among the paid tools, there are two types: the type that installs software and uses it, and the cloud type.

Software type SEO tools need to be installed and basically can only be used on one PC where they are installed, but you can use many functions for detailed research and analysis.

Cloud-type SEO tools have different functionality depending on the tool, and the customizability is weak, but there are advantages such as obtaining rankings etc. fully automatically and being able to use it on multiple devices.

To get started, here are two free SEO tools that you can use to analyze your website.

• Google Search Console
• Google Analytics

Google Search Console

Google Search Console is a free SEO tool provided by Google that has the following features:

• Optimize content with search analytics
• Get your content indexed by Google
• Get notified when problems are detected
• See how your page appears in Google Search

Google Analytics

Google Analytics is a web analysis tool provided by Google and has the following functions.

• Collection of information such as the number of users, user attributes, and user behavior on the site
• Check the number of unique users of the website, number of sessions, number of page views, etc.
• Real-time analysis
• Conversion settings that can measure how much results have been achieved via websites that have implemented SEO measures

In order to check the search ranking of your site, you can also enter your own search keywords into Google and search for your site from the search results screen.

However, if you want to understand the search ranking of multiple keywords, it is not realistic because it takes a lot of time. In order to check the search ranking efficiently, it is convenient to use the “ranking check tool BULL”.

Rank check tool BULL

It is a paid SEO tool that automatically checks and records the ranking without starting the PC .

You can get the search ranking for any keyword with a high probability of about 99.9%. There is also a function to display ranking fluctuations graphically, which is useful when determining whether rankings are trending upwards or downwards.

Since it is cloud-based, there is no need to install software, and it can be used on multiple devices, so you can check your rankings on your smartphone even when you are away from home.

You can try it for free for 2 weeks. However, please note that the free trial version is only available for trial purposes and cannot be used commercially.

When performing SEO measures, it is necessary not only to check the search ranking once, but also to observe changes in the search ranking regularly.

It is an absolutely necessary task to determine whether the SEO measures you have taken so far are effective.

You can use the following tools to check your search rankings on a regular basis.

• GRC
• RankTracker
• Gyro-n SEO
• Unamo

Let’s take a closer look at each tool.

GRC

GRC supports three search engines: Google, Yahoo!, and Bing. It is also available for Windows and Mac.

The basic functions of GRC are available for free, but the number of items is limited. A license must be purchased for unlimited use.

GRC licenses come in five plans: Basic (4,950 yen/year), Standard (9,900 yen/year), Expert (14,850 yen/year), Professional (19,800 yen/year), and Ultimate (24,750 yen/year). I have.

You can register multiple websites, multiple search keywords, multiple URLs, and you can also register multiple search keywords at once with a CSV file.

GRC works smoothly even if you register thousands of search keywords. This is a big advantage when compared to other tools.

With GRC, you can check the search rankings of all registered keywords at the touch of a button.

In addition, search rankings can be automatically checked on specified days and times, saving you the trouble of manually pressing buttons each time.

All search ranking results checked by GRC can be saved. Even if several years have passed since GRC registration, you can still see the progress since the time of registration.

In addition to search rankings, GRC also acquires and records the number of listing ads displayed on Google and Yahoo! can.

It is also possible to filter the display by ranking, etc.

In addition, there is a function to send an alert email under any conditions such as a significant increase or decrease in search ranking, so you can check without missing important changes such as Google’s algorithm update.

RankTracker

Rank Tracker is compatible with Windows, Mac OS X and Linux. RankTracker can automate search engine ranking checks. Reports can also be output automatically.

In addition to the free version, you can purchase two paid licenses: Professional ($149/year) and Enterprise ($349/year). In the free version, multiple functions such as report-related functions, scheduler, ranking check history confirmation, etc. are restricted.Choosing a Rank Tracker License

Since the report design template is created in HTML, it can be customized freely. The search ranking list can also be output in Excel format.

RankTracker will also suggest related keywords, as well as give you a competitive analysis so you know which keywords to target for your website.

RankTracker also supports search engines around the world and is multilingual.

Gyro-n SEO

Gyro-n SEO is a search ranking check tool that runs on the Google Chrome browser. Available for Windows and Mac environments.

There are four plans: Starter (500 yen/month), Light (4,500 yen/month), Standard (9,600 yen/month), and Premium (16,800 yen/month). The starter plan comes with a relatively long free period of 3 months.

Gyro-n SEO can automatically measure the search ranking of registered keywords (compatible with Google, Google smartphone search, and Yahoo!) every day. 

You can also check the daily changes in search rankings with a mini graph.

In this mini-graph, you can check not only the change from the previous day, but also the trend of ranking changes and whether the ranking is on an upward or downward trend over the last few days.

Therefore, you can know which keywords you should focus on articles that are the main keywords.

Since you can list the search result rankings of your site and your competitors’ sites for each keyword, you can check at a glance which keywords have lower or higher search rankings compared to your competitors’ sites.

Furthermore, by linking Google Analytics and Gyro-n SEO, you can analyze how much organic inflow (inflow from the search result screen) increased due to SEO measures.

You can investigate how much the search ranking changes for each keyword contributed to the increase or decrease in organic traffic.

Unamo

Unamo is a paid tool made overseas, and functions such as checking search rankings and comparing with competitors can be used in the cloud.

The rank check for each keyword is performed automatically every day. Since there is no need to update, data can be checked anytime, anywhere as long as you have a device that can access the cloud.

There are several plans, and the more keywords you add, the higher the price. A free trial version is available for two weeks.

Here are some good SEO tools that you can use for keyword selection.

When creating content, think about what keywords users will use to find your website.

For example, a user trying to learn about marketing might search for the keyword “marketing basics.”

On the other hand, users who want to learn about a specific marketing method will search for “content marketing how to”, “content marketing method”, etc.

Even when creating content related to the same marketing, the content of the content that can be said to be optimal will differ because the keywords differ depending on the intended users and their search intentions .

Google explains:

“ Creating content with this diversity in search behavior in mind (use sentences that effectively mix keywords) will yield good results. ”

Consider the user’s search behavior and intent when selecting keywords, and create content that incorporates content that is highly relevant to those keywords .

KEYWORD FINDER

As the name of the tool suggests, it is an SEO tool that is strong in searching for new keywords.

It suggests recommended keywords based on the number of monthly searches, SEO difficulty, relevance, etc., so it can be used for SEO measures. The point is that you can use many functions that SEO staff will be happy with, such as checking inflow keywords, comparing with competitors, automatic keyword classification, keyword map, etc.

With the newly introduced content analysis function, you can identify the KW number, co-occurring words, heading tags, etc. of the pages that are displayed at the top, and use them as hints for content creation.

KEYWORD FINDER is a paid tool, and you can choose from three plans: Standard (50,000 yen/month), Professional (100,000 yen/month), and Enterprise (200,000 yen/month).

You can optionally increase it for each managed keyword or registered site. The free trial version is 7 days, and almost all functions are available except for some restrictions.

Keyword Tool

Keyword Tool is a keyword research tool made overseas, and there is a free version and a paid version.

Both have the same basic functionality, analyzing the autocomplete that Google offers to searchers and generating relevant long-tail keywords.

In addition to increasing the number of generated keywords in the paid version, it is possible to comprehensively obtain information such as keyword volume and CPC, which is difficult to obtain with Google Keyword Planner. We also offer paid tools that specialize in searching YouTube, Amazon, and Instagram.

*If you are using Google Ads, you can also obtain detailed data on search volume and CPC using Google Keyword Planner.

MIERUCA

MIERUCA is an SEO tool with various functions to increase SEO inflow, increase inquiries, and increase sales.

By registering keywords, new keywords are automatically suggested, so you can refer to them when creating your next content.

In addition to suggesting keywords, MIERUCA has various functions that are useful for content creation, and proposes SEO measures in order of importance.

In addition, by visualizing insufficient content to increase inflows and inquiries, and visualizing the needs of search users with a keyword map, you can accurately determine the next measures to take.

You can also use many functions that are indispensable for SEO measures, such as access analysis report function and content copy check.

MIERUCA has three plans, you can choose from Standard (initial cost 100,000 yen, 150,000 yen/month), Professional (initial cost 100,000 yen, 200,000 yen/month), and Expert (no initial cost, 600,000 yen/month). . Free trials are available for all plans.

We will introduce the backlink check tool and its features that are indispensable for SEO measures.

Ahrefs

Ahrefs is a tool that covers a wide range of functions necessary for SEO measures such as backlink analysis, competition research, keyword research, etc. It boasts the world’s largest amount of backlink data, and the number is said to reach 14 trillion (as of November 2018).

It is used by over 600,000 digital marketers all over the world, and it is no exaggeration to say that it has the world’s highest level of quality as an SEO analysis tool.

Specifically, you can use the following functions.

Detailed backlink analysis

You can view detailed information about backlinks, regardless of your company or other companies.

You can check information such as how many backlinks you have gained and lost on a daily basis, and what the anchor text of the backlink is.

As a specific method of utilization, you can analyze what kind of content competitors are receiving links to, and after understanding the tendency of content that is easy to receive links, you can use it as an idea for your own content production.

Competitor page extraction

You can analyze the content of your company’s website and check the list of URLs of pages that may be competitors.

You can discover websites that you didn’t recognize as competitors until now, and you can investigate the correspondence between keywords and URLs (contents) that competitor sites have obtained high rankings.

Top page analysis of keywords you want to take measures against

It is possible to see what other keywords are currently ranking high for pages that are ranked high for the keywords you want to implement SEO measures for.

In most cases, keywords with high search volume called big words are displayed at the top even for keywords related to big words.

With this function, you can know from the situation of the competitive page what other keywords you need to pay attention to in order to display the keywords you want to deal with.You can use the Lite plan from $99/month, so if you’re serious about SEO, it’s a recommended tool.

Majestic SEO

Majestic SEO is a backlink check tool made overseas. You can analyze the backlinks of your own site and competitor sites.

Other features include proprietary metrics such as trust flow and citation flow, and link anchor text analysis.

Paid plans can be selected from LITE ($49.99/month), PRO ($99.99/month), and API ($339.99/month). There is no free trial version, but LITE and PRO have a 7-day money-back guarantee only for new members.

Below is just one example of what you can research with Majestic SEO.

trust flow

Trust Flow is Majestic SEO’s unique metric that quantifies the quality of the links to which your website is attached.

This indicator is indicated by a value between 1 and 100. A site with a high number of backlinks from high-quality websites will have a high trust flow value, while a site with a high percentage of low-quality links will have a low value.

citation flow

Citation flow is a numerical representation of the influence of a website. This is mainly based on the number of backlinks posted on the website and the impact of those links.

The citation flow index is also expressed as a value between 1 and 100, and the higher the value, the more influential the website.

These two metrics are based on data that Majestic SEO gathers from search engine results and entire web pages.

In today’s world of information overload, SEO is very important.

This is because the higher your page is displayed when prospective customers search for a specific keyword, the more likely it will be seen by prospective customers .

All of the tools introduced this time are very useful tools that can measure whether your company’s SEO measures are being carried out properly.

Appropriate SEO measures using measurement tools not only make it easier to be displayed on the top page, but also reduce the time required for SEO measures, and the shortened time can be used to create content that is beneficial to users. increase.

If you continue to send high-quality information that is valuable to prospective customers, you will be able to be recognized as “a website that sends reliable and useful information”, and it will be easier for the company itself to trust you .
In website management, it is important to continue to carefully transmit useful information to prospective customers in this way .