There are many web managers who work hard every day on SEO measures to get higher search rankings and increase the number of visitors to their websites . If you ask a professional SEO company , it will cost a certain amount of money , so there are many cases where you do it yourself . *To avoid this risk, you should be aware of the dangerous practices that fall under black hat SEO .
If you read this article, you will understand what you should not do when doing SEO measures. If you are doing various initiatives yourself to improve your search ranking, please refer to it.
What is Black Hat SEO
Black hat SEO is an SEO measure that does not comply with Google ‘s quality guidelines for webmasters and attempts to increase rankings fraudulently . Black hat SEO that pokes holes in search engine algorithms risks being penalized by Google . *If you receive a penalty, even a website that was previously ranked high may lose its ranking significantly. *So, be aware that black hat SEO should never be done.
There is a term White Hat SEO as opposed to Black Hat SEO . Keep in mind that white hat SEO is the orthodox method of adhering to Google ‘s webmaster guidelines .
SEO measures that should not be done
Now, here are some SEO tricks you should never do. Some things may have been implemented without knowing it, so please check it out.
word salad
A word salad is content that uses sentences that are grammatically correct but don’t make sense . Back when the number of backlinks was important in evaluating search rankings, the system was used to create websites to be used as backlink sources . At that time , the search engine was unable to understand the meaning of the text, and the system created a backlink source site with a sufficient amount of text even if the content was incoherent. Word salad, which is worthless to users and only aims to improve search rankings, should never be used.
Create mutual links
Google ‘s quality guidelines for webmasters refer to the link program. It states that *excessive link exchanges and partner pages intended solely for reciprocal linking can negatively impact rankings*. These descriptions will correspond to reciprocal links . In the old days, there were a lot of websites that had a lot of reciprocal links . However, be aware that pages that simply list links without consideration of relevance and user-friendliness have no merit.
Unnatural use of anchor text
Anchor text is the text that appears in a link on a web page . Don’t put bad keywords in this text . The anchor text and the content of the linked page must match, and actions such as inserting irrelevant sentences or inserting a list of keywords that do not form sentences may result in penalties. You need to understand what your users need your anchor text for and put the right information in there.
Trackbacks and comment spam
Malicious SEO measures using blog trackbacks and comments may be performed. * This is an attempt to get backlinks by putting links unrelated to the content of the blog in trackbacks or comments. *Because it is easy to set up backlinks, it was seen many times when there were many people who tried to increase the number of backlinks . Of course, it’s only a nuisance for those who have trackbacks and comments. There are many cases of comment spam from overseas, and many people may have had a hard time dealing with it.
clickbait
Clickbait is a method of setting a title that has nothing to do with the contents of the content and getting it clicked by the user. Bait means “bait” in English. That means using bait to get them to click. * It is a so-called fishing title , and one example is that even if the title is “10 famous Italian restaurants where you can have lunch for 500 yen”, the content of the page does not include a single 500 yen lunch. * It also applies that even if you are lured by a thumbnail image on YouTube and watch it, the scene that seems to be the thumbnail never appears. It’s just an act of deceiving users and has no value. Be careful not to create unnecessary gaps.
Create a doorway page
Creating multiple similar pages with the sole purpose of leading to a specific page is considered an act that hinders user convenience. Is it valuable for users to create multiple almost identical pages ? It can lead users away from the information they should be touching. In the first place, many pages that are created in a similar manner will be of low quality without originality.
Set up a self-made backlink
The act of creating multiple websites and sending backlinks to other websites in order to make your own website higher is called self-made self-performed links , and it can be said that it is an SEO measure that should not be done . It is said that naturally occurring natural links contribute to SEO , but the act of creating a large number of satellite sites and sending backlinks is not correct SEO .
Exchange goods or services in connection with the link
*Preparing a reward and having a link installed corresponds to participation in the link program that Google says . * Do not do this as it may be regarded as an act aimed at manipulating rankings. For example, giving someone a product for free in exchange for someone writing about the product. Please note that not only buying and selling the link itself, but also setting up a link with such conditions is a violation of the quality guidelines.
Bait and switch
* Bait and switch is a method of rewriting to another website after obtaining a high ranking as a normal website in order to increase the search ranking of a certain page . * Bait means “bait” in English, and it means to switch when it hits the bait. It is a technique to deceive search engines and users, and it can be said that it is completely black.
SEO measures are best done with the user in mind
SEO measures must comply with Google ‘s quality guidelines for webmasters . Above all, it is important how the quality of the content can be improved. And think about why users search. Content that responds to the user’s search motivation of “want to know” must have a sufficient amount of information and must be highly reliable.
Many of you may have felt that everything written in the quality guidelines in the Webmaster Guidelines is a given . You should stick to that obvious and focus on providing content that covers the information your users need. “Think about the user first” is the SEO policy we should practice.
