If you want your website to be displayed higher on search sites such as Google and Yahoo!, we recommend using either listing ads or SEO . What is the best way to get your website to rank higher for your target keywords? This time, I will explain the meaning of listing ads and SEO , their differences, their advantages and disadvantages, and how to use them.
What is listing advertisement?
Listing advertisements * are “search-linked advertisements ” and “ display advertisements .” When you search for keywords on search sites such as Google and Yahoo!, the advertisement is displayed as a link at the top of the search results . *
By posting listing ads for keywords that are highly related to your company’s services , you can approach users whose needs have become apparent. For example, if you sell diet products, it would be effective to post a listing ad for the keyword “diet”.
*In Japan, the share of search sites is said to be 70% for Google search and 25% for Yahoo! search. * When using listing ads , you can approach many users by using both Google Ads and Yahoo! Ads . Display advertising , called “ content- linked advertising ,” is also a type of listing advertising . It will be displayed in the advertising space on Google ‘s partner sites (YouTube, Google -related sites) that display Adwords ads . They can appear anywhere on your site, including the top, bottom, and sides, and can be targeted by either user demographics or content content.
What is SEO
SEO is an abbreviation for Search Engine Optimization, which means building and improving a site so that it will be displayed at the top of search sites such as Google and Yahoo!. It means that when you search for keywords on search sites, your site will be displayed at the top.
SEO evaluation points change daily, so it is difficult to stipulate clearly, but *basically, it is said that “a site that is easy for users to use” is evaluated. *In fact, Google says, “Websites should be built for the convenience of the user, and all optimizations should be coordinated to improve the user experience . ” There are many detailed points, but the point is, ” If you want to take SEO measures and display high, make the site easy for users to understand.”
Difference between listing ads and SEO
Both listing ads and SEO display your company’s site on search sites, but how should you use them properly? I will explain the features and differences of each.
Advantages and disadvantages of listing ads
Listing ads that cost advertising are also called “paid search”. Since it is an advertisement , you can specify search keywords and decide what to display on the search site, so it is easy to control . As soon as you place an ad , it will be posted, and you can stop posting at any time, so it will be easy to adjust.
The downside is that it really costs money. Advertising costs are determined by a pay-per-click system and an auction system based on bidding . Listing ads are pay-per-performance, and costs are incurred according to the number of clicks. In other words, it doesn’t cost you anything just to be displayed.
The cost per click is determined by an auction system. Of course, the unit price will be higher for popular keywords that other companies are also posting listing ads . It means that the presence or absence of advertisement display and the display order are determined by how much you can pay .
Advantages and disadvantages of SEO
The advantage of SEO is that it doesn’t cost anything . If you take SEO measures,it is possible to display at the top on Google and Yahoo! without spending advertising costs. However,it is not easy to display at the top because SEO measures take time and effort. Either way, it takes effort, but if you can take proper SEO measures, you will be able to collect a lot of access without spending money.
The disadvantage is that it is not as controllable as listing ads , it takes time for SEO measures to be effective, and it is supported with limited keywords . The search site has a program to collect information, and if it is Google , the Google bot crawler collects information on the page , and the collected information is saved in the database of the search site and evaluated and reflected. If this work is not completed, SEO measures will not be effective.
In addition, since the information collected by the crawler is edited so that it is easy to handle on the search site, there is a risk that the content will be mistakenly recognized if the keywords and sentences are not included correctly, and the target search words will not be linked. If a site other than your own has more SEO measures, it will be displayed below it, and it will also depend on the situation of other companies’ sites.
However, since it is more trusted by users than advertisements, the click-through rate is high, and once it is displayed at the top, it is easy to keep it, so you can expect continuous effects .
How to use listing ads and SEO
So what are the SEO benefits of subdomains and subdirectories ? Based on the merits of each, SEO I will explain the points of
How to use listing ads
Listing ads that are easy to control by yourself are effective in acquiring a layer that cannot be acquired with SEO . In SEO , you can only target specific keywords, but with listing ads , you can acquire high-quality users who lead to conversions (sales) according to search keywords, devices such as smartphones and personal computers, and time zones by setting detailed targets.
In addition to increasing the display rank of listing ads, pay attention to how much you can acquire high-potential users and increase the number of conversions, and whether you can achieve your goals ( purposes ) . In the case of so-called “search-linked ads”, which are so-called listing ads , it would be better to create ads aimed at increasing the number of visitors to the site . ” Content -linked ads “, which display ads in a similar category in conjunction with the content that the user is viewing , are recommended for the purpose of increasing awareness and arousing interest.
How to do SEO
In SEO , it is important to understand Google ‘s algorithm. Sites are evaluated based on Google ‘s algorithm, and search rankings are determined according to the score. Yahoo! also uses Google ‘s algorithm.
Google ‘s algorithm fluctuates, but there are four basic points to keep in mind:
- Create with original content and do not use copied content by copy and paste etc.
- Make one page one theme and clarify what you want to convey on the site
- Do not post unpleasant content (slander or sentences that are difficult to understand)
- Do not create blank parts such as repeated line breaks
For SEO measures, use the free site management tool “ Google Search Console ” provided by Google . It will report the presence or absence of penalties and indexing errors, and after improvement, you can request crawlers to crawl (promote indexing ), so you can optimize your site smoothly.
Let’s use listing ads and SEO properly
If you can rank high on search sites such as Google and Yahoo!, you will have more chances to be seen by many users. Based on the characteristics introduced this time, let’s approach prospective customers well by using listing ads and SEO properly on a case-by-case basis.
